Starting a business looks easy but once you have to
make all the decisions, you get to know the tough part of it. If you have loads
of money, it’s very easy to do things. But it’s the small businesses that need
to see to their cash reserve and plan accordingly to promote themselves.
Finding new customers is the major challenge for
Small business owners.
Why it is important to get a Website?
Small businesses
typically find themselves strapped for time & cash but in order to create a
continual stream of new business, they must work on marketing their business
every day. With the government opening India’s
door for companies like Wall Mart and Carrefour, the small shops in India have
to use all methods to reach a wider consumer market to sustain in the
competition.
Now a days with growing dependence
of people on internet, for most of the businesses, a Web site is the first way
that your clientele will look at you--even if it's just to find your address
and phone number.
Following are the few important
reasons for getting a website:
·
A good website gives
the customer the confidence in your quality. Having a good user-friendly site
could be the difference between surviving the current recession and succumbing
to it.
·
Till a few year ago,
conversations between manufacturers and buyers used to take place over the
phone but now that same conversation is conducted through the content on
manufacturers' Web sites. Having a Web site isn't just about letting people
know you're out there; it's also about establishing credibility.
·
. You might only have
retail store space for a limited amount of products, but with an ecommerce
business you can store products in a warehouse and ship them out before they
even enter the store.
·
To the eyes of a
consumer, having a quality, professionally designed website is a measure of how
successful your business is and how likely you are to remain in business. If you do not have a web presence, consumers
are likely to think that you are not making enough money for one and are likely
to suffer the consequences of that lack of income.
·
Every small business,
and the smallest of small businesses, will spend thousand of rupees a month on
their telephone, on their yellow pages, pamphlets, flyers and local advertising
,letterheads and business cards for staff, to get a good location for their
office or shop lease to be in the best position for their customers.
·
Instead of shelling out
these thousands of Rupees, you can create a website and start promoting your products &
services at a very less cost.
·
Now a days, with
internet readily available on mobile, people have the habit of turning towards
google or similar search engines for information. After all the searching,
calling, querying and asking other people that your prospective customers do,
the final piece in the buying process is your website. It’s your website that
seals the deal, clinches the sale and reels in the business.
·
. It’s your website
where you get the chance to fully express, sell, persuade and show prospective
customers every facet of your business, skill, ability and talent. You get to
show everyone how alive, capable, knowledgeable, experienced and active your
business is.
