Preview on entry of Walmart in India and its impact

Wondering what's making news in the current context today? Any guesses? Well its none other than the most happening news Walmart-A FMCG leader board to enter Indian market and impact of it on various fields. Lets ponder upon the various key factors and impact it can have on our Indian market. Like any other entrant capturing the most happening markets in International trade viz Indian minds as well as Indian market would never be an easy going for anyone making the base here for the very first time. Walmart have also realized it off lately when from the year 2012, they are in constant touch with a huge Indian delegation representing Indian home, finance minister, representatives from various parties, farmer and fmcg representatives, media etc which is far from yet being called or finalised a deal. However what Walmart has definitely done is to keep the think tank of the Indian government rolling all these years and like any other decision taken by Indian Government, it seems like they are going to succumb again to the attractive deals and offers posted in front of them by the Walmart Inc group.

Let us now ponder the positive-negative impacts of Walmart Inc group entering into erstwhile Indian Market already dominated with lot other foreign companies. Also let us have a general check in that whether there would be any impact from the government succumbing under pressure from the points thrown by Walmart Inc.

Pros of Walmart's Inc. Entree in Indian Market:What can be expected of them?

• Elimination of middlemen and other groups: Well the biggest or the best perspective that can arise out of this collaboration is that it eliminates the middlemen or the acting agencies which connects any product from the wholesaler,manufacturer, farmers, or other companies to retailers, direct buyers, consumers etc, thereby paving way for a safe and secretive trade.
• 100% Cost effective,competitive, affordable, flexi deal world class products: Well Indian markets have just not seen a nominal growth, but a phenomenal growth with many many foreign players viz companies entering and exiting without any reason. The most common amongst reason quoted for the negative growth is because of the sub-standard goods and high price strategy for these cheap goods. Though our country India is dominated by highly cheap labour, however we are always known for our market skills. That's the reason why all leading foreign companies including Walmart establishing base in India have understood that best way to capture Indian market is to provide best competitive and cost effective, yet which is very affordable world class products instead of cheap yet costly products.
• Widespread and better choice of highly affordable products:To get a base entry they would slash their prices and would provide better facilities as well as wider reach of all kinds of products best suited for Indian Market which also will be direct from manufacturers to consumers thus making it cost effective too! However the catch is till what duration or time would they go with these deals.
• Lesser competition means more profit sharing and better one off deals: With Walmart Inc's entry in Indian market, it would minimise the competition from other related groups as it would directly eliminate all middlemen, brokers etc thereby providing one off deals and best offers to consumers and which fits everybody's pocket. But well the catch is how long will they sustain with these tactic.

These are few best advantage/pros one can expect of Walmart's entry into Indian Market. Well if its so easy going and so advantageous for Indian consumers, marketers and everyone else, why is the storm/tide against the natural entry??? Any wild guesses. Well it seems all our readers have truly donned the work of a detective. Yes, the answer lies in the cheap and the bad tactics played by these entrants like Walmart Inc. So its right and most apt time to open up our chapter regard the disadvantages/cons of Walmart Inc or any other foreign player. This is why there is a lot debate and  even protest going on and on which is making the government to think hard for the very first time in the history of allowing a foreign player like WAL to dominate our market.

Disadvantages/cons associated with Walmart Inc entering Indian market: Also the centre line of debate is because of the following facts:

1. Fear of Monopolistic Behaviour/Attitude:As observed by the Indian Trade organization and large forum of famous Economists, Farmer, Trading groups etc who are currently protesting against the foreign players like Walmart Inc entering Indian market is because they fear of a Monopoly behaviour as observed in most of the FDI or foreign players entering in Asian/Indian Markets. These behaviour is created over a period of time and wherein these companies completely acquire/capture Indian Market share and can fix their own rates on different commodities etc.
2. Unaccountability towards profit sharing:As per the observations charted by various forums and communicative groups, Walmart Inc and other foreign companies do comply cheap tactics of profit sharing wherein they agree to lower profit margin at earlier stages, but later on after dominating any market makes their own profit margins to be sustain and get on leader board of the market. Thus they alone acquire high profitability which leads in future or later stages issues like Inflation (price hike of essential commodities), hoarding and mass inheritance of the commodities, unavailability of commodities etc.
3. Worst fear of rich becoming richer & poor becoming poorer:The worst and the centre point of all debate or issue is that with the entry of Walmart and other foreign companies, the rich people would still bank on buying commodities at much higher rate in near future from the same players who promised much competitive and flexi deals in beginning. However the major impact of this would be dealt on by the middle,lower middle and poor class of people who would definitely get rolled under the crisis. 
4. Extremity faced by major groups and impact on buying behaviour: The farmers, small merchants, shop holders etc would also feel the extremity of the monopolistic attitude of the foreign groups and would get buckled under the pressure.  Especially the farmers would be worst hit as they might have to even sell their precious land, earnings etc in hoard of expansion of these companies. It will also have an impact on general buying habit of we Indians as we believe in buying from small merchandise shops and not in a bulk manner. However it will inhabit a bulk buying behaviour amongst us as this will close down the smaller marketeers.
5. Unavailability of commodities/Steep hike in prices on all commodities etc: The foreign companies like Walmart would acquire all rights from leading brands across the globe and would fix its own pricing strategy which would be a win-win situation for most groups at an early stage. However later on, they would acquire complete right and may stack more commodities, price them at higher cost than market price and later even hoard it and make them unavailable. For Ex: Its not unknown to most of us what happened with the Life Saving drugs and medicines formulated by foreign companies which though in very popular demand are seldom available or even have been phased out by the foreign pharma players and worst part is that they do not have their substitutes.
6. Issues like Land grabbing, de-forestation and reduction in landscape etc: These are also the major issues caused due to provisioning of land for business purpose to such foreign companies/investors/players. How can we all forgot the impact company like Coco-Cola-The Beverage leader had in Pathanthitta Village in Kerala in year 2010-11 when it first entered Indian roots?. Farmers and even lot of average middle class people lost their lands to the expansion of this beverage leader. It also happened when Sony acquired rights to establish its maiden venture in Shanghou China- A beautiful province filled with dairy farm owners, farmers etc. This has now caused a wide range of issues right from soil,mineral erosion, adulteration,depletion of water resources,de-forestation, reduction in good landscape etc.  

So my avid readers, bloggers and general en-mass of people across the globe especially those in India. Is this what we have thought about our country or in fact any other country? So I as a respectable citizen of my country urge everyone to express their voice against Government and the current FDI movement which brings such players like Walmart and other groups to countries only to ruin our effective and prosperous lives.
At same time I'm not urging that FDI or collaboration with foreign companies should be severed completely. But I'm just voicing my expression against the general strategies implied on us by these companies at a longer run. So if they as well as the Indian or for that matter any other countries Government have a stringent laws, measures for the FDI or foreign companies, we all should welcome it and there would be no protest/opposition as such.

Note: Avid readers, please push in your comments as well as your likes and feedback on the topic after having read the topic.

India goes Shopping: Growth of Internet Usage in India

India goes Shopping: Growth of Internet Usage in India: India is not only a country filled with cultural fervour, unity in diversity, secular, a beautiful country inhabited & surrounded with ...

Growth of Internet Usage in India

India is not only a country filled with cultural fervour, unity in diversity, secular, a beautiful country inhabited & surrounded with natural flora, fauna etc, but its also the education and traditional hub of the world. Now we Indians must be proud of ourselves that we have also broke a new record viz being the ultimate internet and techno frenzy nation or country in the world. According to the sources published in a national daily of London, its been confirmed recently that India as an African nation has the maximum number of Internet usage which is almost 30 % of total world internet usage. The facts as per the given statement and studies for highest number of Internet usage is as given below:

• Maximum utilization of techno gadgets like Smartphone Users, Laptops, or even other devices: India is a home for more than a trillionth of human population and no wonders that with advent of Smartphones, laptops and other devices, we the Indians use it not only for commercial as well as personal usage. Thus these techno gadgets are backed with powerful internet medium and thus India has maximum usage to these gadgets. In fact according to a recent article published with a popular daily states that in every nano-second, a person in India tweets in twitter or even for that matter Facebook or other social-networking sites. Thus we can understand the gravity of the internet usage of our country.
• The advent of 2G and 3G Spectrum in India:With the upcoming trend as seen with the recent development and entry of 2G and 3G spectrum provided by different ISP in our country, there has been a dramatic turnaround in the base of number of internet users in our country as it has now got convenient and easier to get connected with anyone on the GO.
• Increased awareness backed with changing technology: Needless to point out to our avid readers who themselves know that how the world has not only become fast, its became the fastest. So with the changes and to survive and be winners in respective fields we have to get adapted to new changes and also create an awareness of how these changes can benefit us in long run. For ex: Modern technology has completely revolutionised the way the world looked like sometime ago. Imagining a life without it is hard to believe and lived upon. Classroom teaching for students have now paved way for interactive e-learning, purchasing and procuring things have been easier than before as there is backing of e-commerce now.
• Techno acceptance and proactive involvement: Indian government and the general public has thoroughly known that if we have to compete with any other International countries and be in the race for survival, we have to back our technology and utilise the available internet backed resources and applications that can powerhouse our lives and improve them.

These are just some of the points which establish or proves the turnaround of the growth of Internet Usage, awareness created and the up teen utilization of the technology to our gain. 

Maximise business profits with latest technology and world of e-commerce

Advent of new technology with the backing of world of e-commerce has truly changed the face of modern day businesses or for the fact anything successful. Needless to point that today the world has become fast, faster and fastest paving way for latest techno gadgets which add colour, meaning to one's life. Today without these small little power-packed gadgets or laptops which power our day to day life. Not only it spice up our daily way of routine, but adds a different dimension to be successful business or leaders in any industry or even life. The point to be brought in limelight is that one should advance with the latest changes in technology. Let us now have a know-how of maximising returns,expanding business with the advanced techno tools as well as e-commerce and what's in store with it?. Got it. All eager to know. So just unfolding the merits & how technology & world of e-commerce can spark your business:

• Mobilise & being the first to set new trends: The only way any business can grow or become successful is by promoting innovative & new means of procuring customers, trading business through technological gadgets like Mobiles, Laptops, Smart tabs etc thus bridging gap between the customers and us.
• Powerful backing of E-commerce:E-commerce/payment gateway/on line trading as popularly known amongst all of us has now reached the threshold creating waves amongst successful business owners and general public. It helps to get instant contact between customers, trade merchants, business owners, entrepreneurs and bridge gap between the time taken to order any item on line after paying the dues.It also helps in getting world class products from best brands at best deals and also enhances connectivity between customers and direct manufacturers eliminating cost as well as other factors.So to establish a success story, a good network of e-commerce has to be made available on most of the technological gadgets/aspects used by en-mass of people globally.
• Finalizing the best media/criterion to lure target audience:The optimum gain in any business is to choose the right mix of media, adaptability, flexible, affordable channel strategy and approach as well as competitive price to get capture the correct audience for expand business and reach threshold of profit. As customers or audience are the ones who gave us the idea of starting the business.
• General Education on E-commerce & its trends : Maximise and production of more and more innovative world class web based and other technological powered gadgets that rule the world at the moment helps us to get instant connectivity, learn & understand our customers not only better, but making them satisfied all the times as 1 satisfied customer is best asset for all our productive ideas.
• Learn how to keep it SS and act SMART:The most important aspect of scripting success story whilst having an idea of starting a business is to drive it the way you want viz by keeping the ideas short, clear & simpler so as it caters everyone needs. So still wondering what's SMART?

          SMART stands for

          S- Simple yet best market strategies to build/start business.

          M- Maximise Resource with power packed technology and innovate ideas to withstand competition.

          A- Acquire newer tools & tech driven gadgets to reach out to our customers/target audience

          R- Research & develop aspects to set new goals as to be called market leaders.

          T - Trend setting with effective and optimum use of technology to expand levels to new markets.

So a fair outlook has now been revealed in to have a know-how of starting up a new business. Isn't it? Primary or key factors of expanding and carving positive image in the minds of customers is to maximise our efforts to put together the use of optimum technology & change the way it gets advanced. This is the only way how we get profits in our biz and get maximum satisfied, retained customer base.