Thursday 1 August 2013

Popularity of Internet in Retail Industry.

Have we ever imagined the way our past was? Well the answer would definitely be a "NO". Well our past was full of uncertainties where there were nothing much to get enjoyment, feel refreshed, rejuvenated and feel younger even at a much older age. However these have not only changed, but also has undergone a drastic improvement with sophisticated tools, synergy of new scientific gadgets, off course who can forget utility of Internet and other such related newer yet refreshed concepts phasing our day to day life. Lets get into the act of how the Internet revolution is phasing the retail industry. Well nonetheless to point that there has been not just significant improvement, but a miraculous, destined improvement in retail industry with the advent of newer means of Internet revolution and its concepts. Most of these are already known and best understood in practical and real life by all our readers. First and foremost lets run a general comparison between older retail procedures and the newer developments.

 Well in older days statistics show that 80% of the households visit nearest shop/outlet etc for their purchasing needs which was really tedious as one has to spent a lot time in queues apart from being prone to lot of errors at times which would make them a lot more tired, and dissatisfied for not getting value for money as there were no offers/deals on bulk purchases.Apart from these there was absolute no convenience, no bargaining power etc associated and also at times products delivered were of sub-standard quality. Come the world of Internet and lo! The shape of retailing as well as other things have done drastic changes. Few changes are as highlighted below:

  • Fast, Faster, Fastest medium for doing any transactions: The world of Internet coupled with debit-credit card transactions have not only bought new & advanced chapter in retailing, but also has made it convenient for one and all to perform general as well as complex bulk purchases with just the click of a button or even on the go with Mobile & other revolutionised gadgets from anywhere across the world.
  • Creative, Fun-filled, Flexible and affordable transactions at any point of given time: Gone are the days to travel long distances to fetch our general commodities. With backing of Internet, Internet based innovative apps, e-commerce solutions coming handy for consumers/customers as well as the merchandisers or retailers to promote business in a bigger and better manner. Thus one need not even go for shopping and can get best deals on all commodities from placing their orders on-line from their home itself or even whilst travelling. Also guess what's the best thing with on line shopping???? Off course we get the best bargain, attractive deals minus the stress of paying more whilst doing practical purchase, quick & last but not the least satisfaction of having purchased the commodity we need from wide variety of choices.
  • Powerful backing of E-commerce and Internet Solutions coming handy whilst procuring our favourite commodity: Well imagine our lives 5-10 years before wherein for getting a list of our commodities, one need to travel a lot to nearest market area and be in long queues/lines with other consumers/purchasers and still not achieve what we think about as there would be a host of people in market viz from Retailers, middlemen who fix a particular price on product which would not fit our pockets. But today even for daily needs, one can shop on line as e-commerce with bank applications, internet savvy gadgets can get us the commodity in  no time. 
  • Wide variety of choices, eliminates middlemen and brokers thereby being cost effective:Unlike older days when going to market was the only solace and we have to eye on a particular commodity because there were fewer brands etc to choose from. Unlike now when there is a huge list of brands for same commodity. However its not the only reason why internet retailing/on line retailing is popular. Apart from these usual stuffs, it also is very cost effective, paves way for better deals and best part is that there are no involvement of middlemen or third parties. Hence one can directly buy it from manufacturers which acts as a win-win situation for both parties.                                                                                                                                                                                       These are just few of the advantages of shopping/retailing on line. However this is just like a tip of iceberg of what the world of Internet has in store for all kinds of parties dealing with it and hence is like feather in a cap. Needless to point out to one and all how truly the world of internet and ever changing dynamic world has revolutionised the way retailing or any normal market looked like years ago.                                           

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