WHEN SMALL GOES BIGGER

WHEN SMALL GOES BIGGER

            With the ever growing competitive and dynamically attributed modern world, either of the two only attracts or appease a customer.    

·        Miniature or small and
·        Bigger/huge facet of any concept.

                     Then be it a smaller or a bigger (5”) smart phones or ordinary designer crockery set (small or big) or even for that matter the competitive automobile market which has seen a huge paradigm shift with presence of small cars to trendier, sportier and powerful  bigger SUV’s, Sedans, MUV’s etc.

                            

            Today with technologically improved and with advent of modern lifestyle the world has changed zillion folds the way it looked earlier.  It’s not just the style iconity and statement for getting attached with a huge or small facet of anything but the spice or the zing it powers to be called a proud owner of the same.

             

             Avid gadget and car enthusiasts might be aware of the ongoing trend when there exists a smaller or huge version to flaunt with in both the segments. Let us now ponder upon the area of changes being bought in both these ever hottest segments.

PARADIGM SHIFT IN GADGET INDUSTRY AND AUTO WORLD:

               Arriving on the epicenter of topic “When Small goes bigger” we focus our view panes on electronic market and auto world, the buzz round it and futuristic approach of respective major brands to cope up the global competition from emerging markets like India, Japanese and European markets. 

              I.    Smart Phone Industry Changes:

       Gone are the days of smaller 1.5 or 2 inch bar phones as the advent of technology, instantaneously transfer of data, flaunting style and fashion quotient the smart phones have out powered the smaller compatriots. They are available right from 3.5 inches to even 5” and above called Phablets and Moblets-unique combination of smart phones plus tablets.

       According to recent sources from mobile and gadget magazines 95% of Indian consumers have now shifted their base to 5” and bigger smart phablets from smaller end phones because they are more convenient, data transfer is immediate and even one can do a wide variety of activities and they are also a great source of entertainment quotient as well as style & fashion statement. They also add up lot of utility beyond human imagination while one uses these marvels.

                   II.    Other Electronic gadgets changes:

           With ever changing dynamics of tech bytes, gadgets like watches, washing machines, T.V as well as other things are going a great shift from being smaller to bigger so that it adds more value in terms of utility, way it can add more flavor or zing up human imagination and off course hot it can power its style & fashion quotient. Ex: Android powered watches can be used as a smart phone and can be used as a remote to switch on TV or other gadgets, TV can be accessed on these watches, washing machines operated on Android or windows OS can be a huge entertainment quotient apart from being used as daily chores for oneself.

                  III.  Auto World and makeovers:

There’s no doubt that how the trend statement in ‘Sub four meter segment’ has produced a new class of automobiles and transformed the upgrade options that were available to auto fan following.  Gone are the days when there existed Maruti’s famous bandwagon 800’s, Alto’s and Hyundai’s first bandwagon Santro ruled harshest market like India for over more than a decade is no longer in run.

With the ever changing desires, preferences and dynamics in auto world first was era of premium hatchbacks like Maruti’s Swift, Hyundai’s I10, I20, Volkswagen Polo, Honda Jazz, Chevy Spark and Beat, Tata Indica’s which then paved way to sedan’s like Maruti Suzuki Dezire, Honda Amaze, Ford Fiesta, Tata’s Indigo Manza, Hyundai’s Elantra to name a few amongst others.

Tempting creativity amongst major auto makers in world now have introduced spell bound marvel like SUV’s, MUV’s and LUV’s.

With the greatly populated country with harshest and busiest roads came a plan to get compact mix of hybrid variety of sedan’s and hatchbacks called SUV’s like Ford Ecosport, Mahindra Quanto, Nissan Terrano and other companies SUV’s which can be parked at ease and also can carry a maximum load of 7-8 people with lots of boot space for comfort travel and long rides.

No wonder that they are revolution drivers and with the great paradigm shift from small to compact sedan’s to compact, elegant, sporty, powerful and go getter attitude compact mini SUV’s, MUV’s like Mahindra Xylo’s, XUV 500’s, Renault Duster are reigning in spree for consumers who are undisputed kings and have a wider preference.

Definitely one cannot completely ignore the utility of smaller compact cars or things, but with constant and prolonged changes in technological front as well as human needs, desires, preferences and lust to capture everything, world’s become a centre stage and witnessing a lot more futuristic designer cum compact and sturdier yet elegant beasts. With it will go the notion that only “smaller can look beautiful”. Same would be revolutionized in case of other things or concepts.